Our serious games department, Bad News, offers unique citizenship and news literacy education. Our games apply the principle of “active inoculation”. Inoculation Theory explains that an attitude or belief can be protected from persuasion, through exposure to weakened doses of information of a larger (future) threat
By letting players take on the role of the villain, they build up cognitive resistance to misleading techniques. Research conducted by The University of Cambridge, has found that after playing our showcase game, Bad News, players are significantly better at spotting misleading and false information than control groups.