From boots on the ground to games in the cloud
Gwenda is a director of Tilt, sociologist, behavioural researcher and former lieutenant-colonel in the Dutch Armed Forces. She has a Master’s degree in both Sociology and Behavioural Dynamics, during which she developed her expertise on disinformation, online & offline manipulation and hybrid conflict by combining knowledge with operational experience. By bringing theoretical concepts in operational context in Afghanistan, Syria, Georgia and the Sahel Region she gained an understanding of the multifaceted and complex system dynamics behind societal and security challenges.
Growing up, Gwenda wanted to become an archeologist or a veterinarian. Although her current position is a bit of a stretch from those jobs, the reasoning for her desired professions was easy: she was curious and adventurous, something she looks for in all the jobs she has had throughout her career.
In her current role she works with the Tilt team to limit the impact of online manipulation on perception and behaviour. The thing she loves most about the job is the people, working together with the Tilt team to (creatively) try to make the world a little better, one project at the time.