We all know the saying “where there’s smoke, there’s fire”, which means that if there is telltale evidence of some event, the event is probably occurring. But when confronted with information online, often times where there is smoke, there is mostly just smoke. When confronted with an outrageous, bizarre, or explosive claim posted on social media that is getting traction, don’t assume there is a fire, go look for it. This article goes into detail about how to identify creators of disinformation. Look at the account, the audience (following and spreaders) and the message(s).